Robinhood UK
Establishing a global presents by launching a plethora of Robinhood features to UK customers including access to more than 6,000 global companies listed on US markets. Including web support, rewards for signing up, and a referral program for friends and family.
The over arching concept for the key visual was to communicate that Robinhood (a west coast US based company) was crossing the pond. This was achieved using the brands core illustration style and color palette. Highlighting top US based stocks paired with products in their respective category.
In my role as ACD, I collaborating closely with our international Product Manager and Creative Director while leading the day to day in-house creative team throughout development. Including: ideation, illustration, animation, design and copywriting.
Pricing Transparency
Included in the marketing brief was the request for a stand alone price transparency page. UK regulators requested that we be as clear as possible in displaying what we mean by “no commission or FX fees”.
The team solved this by laying out the data in a simple to use and easy to digest toggle tool.
Onsite Activation
Along side the launch of web and mobile access there was an eight-foot-tall Robin Hood statue appearing throughout London’s financial district. The statue represented Robinhood upending the financial status quo.
